The startup way : how modern companies use entrepreneurial management to transform culture and drive long-term growth, Eric Ries

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The Resource The startup way : how modern companies use entrepreneurial management to transform culture and drive long-term growth, Eric Ries

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Label: The startup way : how modern companies use entrepreneurial management to transform culture and drive long-term growth, Eric Ries

Title remainder: how modern companies use entrepreneurial management to transform culture and drive long-term growth

Bibliography note: Includes bibliographical references (pages 371-381) and index

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Contents: Introduction -- The modern company -- Respect the past, invent the future : creating the modern company -- Entrepreneurship : the missing function -- A startup state of mind -- Lessons from the lean startup -- A management system for innovation at scale -- A road map for transformation -- The transformation: phase one -- The transformation: phase two -- The transformation: phase three -- Innovation accounting -- The big picture -- A unified theory of entrepreneurship -- Toward a pro-entrepreneurship public policy -- Epilogue -- A new civic religion -- Appendix 1: Additional resources -- Appendix 2: A catalog of mvps -- Note on research methods -- Disclosures -- Acknowledgments -- Notes -- Index

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Context of The startup way : how modern companies use entrepreneurial management to transform culture and drive long-term growth, Eric Ries