Coverart for item
The Resource Storyscaping : stop creating ads, start creating worlds, by Gaston Legorburu & Darren McColl

Storyscaping : stop creating ads, start creating worlds, by Gaston Legorburu & Darren McColl

Label
Storyscaping : stop creating ads, start creating worlds
Title
Storyscaping
Title remainder
stop creating ads, start creating worlds
Statement of responsibility
by Gaston Legorburu & Darren McColl
Creator
Contributor
Author
Subject
Language
eng
Summary
"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Legorburu, Gaston
Dewey number
659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
McColl, Darren
http://library.link/vocab/subjectName
  • Advertising
  • Storytelling
  • Branding (Marketing)
Label
Storyscaping : stop creating ads, start creating worlds, by Gaston Legorburu & Darren McColl
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
1547420
Dimensions
22 cm
Extent
xi, 244 pages
Isbn
9781118823286
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (Sirsi) 1547420
  • (Sirsi) 1547420
  • (OCoLC)864788726
Label
Storyscaping : stop creating ads, start creating worlds, by Gaston Legorburu & Darren McColl
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
1547420
Dimensions
22 cm
Extent
xi, 244 pages
Isbn
9781118823286
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (Sirsi) 1547420
  • (Sirsi) 1547420
  • (OCoLC)864788726

Library Locations

    • Nevins Memorial Library (Methuen)Borrow it
      305 Broadway, Methuen, MA, 01844, US
      42.7303966 -71.18899569999999
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